The Pioneering Brand that Created the Original Protein Cookie Continues to Propel Success with Addition of New Hires FOR IMMEDIATE RELEASE / PRURGENT
LOS ANGELES (April 23, 2018) – Lenny & Larry's, the brand widely known for developing the original protein-enhanced cookie, is excited to announce the addition of several new members to its senior leadership team who are poised to continue the brand’s tremendous growth.
Spearheading these efforts is the newly-appointed Lenny & Larry’s CEO, Apu Mody, who joined Executive Vice President/CMO Aaron Croutch, Founder Barry Turner, and team in October of 2017. Mody is a food industry veteran boasting 25+ years of experience in working with leading consumer brands like Del Monte and Mars; beyond successfully launching two businesses of his own, Mody has served in roles ranging from Board Director, to President, to CEO. Mody is passionate about health and wellness and has been actively driving this through the brands and companies he leads, propelling them to unforeseeable levels of growth regardless of whether they are at the start-up level or an established Fortune 50 business. As a lifelong vegetarian and a loyal consumer of the Lenny & Larry’s brand himself, Mody was a natural fit to lead the Lenny & Larry’s team as they continue to widen their range of yummy and nutritious snacking options.
“I was keen to be part of a business focused on providing healthy, delicious food options. I also wanted to align with a company that had a strong set of values, a talented team, and an incredible branded platform for growth. When approached by the Lenny & Larry’s team, I was thrilled to join such a strong group with a mission that resonates: making plant-based protein—a vital nutrient our body needs—both fun and accessible,” says Mody. “Meeting Founder Barry Turner and the Croutch family who aided in the brand’s inception and continue to play a major role in the company’s future further reinforced a shared set of values and a shared vision for growing this brand. I look forward to the opportunity to lead this team on our journey forward.”
Beyond the appointment of a new CEO, Lenny & Larry’s welcomes the following members to its team:
? Ken Green took on his role as Executive Vice President of Sales in early January. With a proven track record of brand building via multi-outlet, natural, club, convenience, alternative and online channels, Green is excited to work alongside the fantastic team at Lenny & Larry’s. Ken has previously worked in sales leadership roles at thinkThin, Amy’s Kitchen, and Kraft USA and is excited to continue expanding the already impressive retail footprint of the Lenny & Larry’s brand.
? Matt Amigh, the brand’s newly-appointed CFO, brings 25+ years of finance experience with a focus on CPG brands. Amigh is excited to join a company on the forefront of leading food trends that promote healthy, active lifestyles. Matt previously served as CFO and COO for Raybern Foods, and prior to that worked with Mars, Del Monte Foods, and HJ Heinz.
? Bob Rhodes joins the team as Senior Vice President of Operations, bringing his expertise in building highly productive operations on a national and global level. With a keen eye for supply chain strategy, Rhodes will be supporting the Lenny & Larry’s brand as it continues to rapidly expand. Bob’s experience stems from his work leading operations for KIND, Campbell’s, and Godiva Chocolatiers.
What began as a mom and pop business has evolved into a brand with a significant global presence recruiting elite talent from the nation’s top consumer brands. With the addition of these new members to the Lenny & Larry’s executive team, the brand looks forward to propelling its mission of providing nutritious, plant protein-rich, vegan snacking options to its growing base of loyal consumers.
For more information on the brand, visit www.lennylarry.com.
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About Lenny & Larry's
Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry through developing the original protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed quite the cult following—since pioneering the protein cookie category, the brand has continued to lead the pack in sales for 20+ years. Lenny & Larry’s produces a wide array of nutritious snackable sweets, offering consumers a convenient source of plant-based protein that shows hunger who’s boss and tastes downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s takes a real approach to snacking with their fresh-baked Complete Cookie which is made with non-GMO ingredients and free of soy, dairy, and sugar alcohols to accommodate a variety of dietary needs. For more information, visit www.lennylarry.com. | 
