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Mon, 22 Jul 2024 05:48:18 -0500
2018-05-18 Print

British Swim School Makes Big Splash in Inland Empire

Water Safety and Survival School Welcomes New Upland Location


British Swim School, a franchise concept best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, is continuing its nationwide expansion with a new pool location in California. The Upland addition opens to the public on Saturday, May 19, and is being celebrated through May 31.

This location marks the second British Swim School location to open in California, but the first in the Inland Empire. The school will be run by first-time franchisee Cleate Rose, a lifelong aquatic enthusiast.

“Here in California, we're surrounded by oceans, pools, and more - furthering the necessity for a service that would properly address swimming safety,” said Cleate Rose, British Swim School franchisee. “I’ve always considered water safety an essential skillset, and am looking forward to further educating the community of its importance.”

British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.

The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 200 schools in 20 states within the U.S., and holds nearly 14,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.

The newly opened British Swim School is located at LA Fitness in Upland, which is at 1351 E. 19th Street, Upland, CA 91784. For more information about this British Swim School, visit

About British Swim School
For over 35 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 20 states, and is developing an international presence with locations in Turkey and Canada. The organization holds around 14,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017. British Swim School has been ranked in Entrepreneur’s Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015. For more information about British Swim School and its franchise opportunities, visit or, and like them on Facebook at

Contact Info
Jordan Massanari
888 S. Figueroa St., Ste. 1000
Los Angeles, CA 90017

Phone: 2132254436