The Probiotic Soda Company Continues to Grow with New Leadership FOR IMMEDIATE RELEASE / PRURGENT
AUSTIN, Texas. (May 31, 2018) LIVE Soda, LLC, the Probiotic Soda Company, is excited to announce that David Ross has been named CEO. In his new role, Ross will be responsible for strategically leading the continued growth and innovation agenda for the brand and its expanding product lines.
The newly-appointed LIVE® Soda CEO, who joined the company as COO in December of 2016, brings more than 10 years of management and brand building experience. In his previous role as COO, Ross was responsible for the operations - both scaling and streamlining the growth of the brand. Prior to joining LIVE® Soda, Ross was COO and CFO at Boundless Nutrition where he was instrumental in managing the rapid growth, acquisition, and transition of Oatmega to Amplify/Hershey’s.
“I'm honored to be a part of a company that has a strong set of values, a talented team, and an incredible branded platform for growth,” said Ross. “I'm looking forward to continuing to play a key role in the company’s future and the opportunity to propel the team forward as a leader in the beverage category.”
LIVE® Soda has differentiated itself in the beverage industry by combining the gut-healthy functionality of probiotics with the familiar taste of traditional soda flavors. LIVE® Soda’s line of kombucha and drinking vinegars are specifically formulated to attract crossover consumers seeking a healthier carbonated beverage. Most recently, LIVE® Soda announced the addition of the first ever shelf-stable, zero-calorie, zero-sugar probiotic soda that's fortified with a billion probiotics and sweetened with monk fruit extract.
For more information about LIVE® Soda, please visit www.livesoda.com.
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About LIVE® Soda
LIVE® Soda provides three different lines of functional beverages. The company offers kombucha, drinking vinegars and soda with probiotics; the beverages are hand-crafted with the finest ingredients and combines all the benefits of gut-health with the popular taste of soda. The company was founded in 2013 and is based in Austin, Texas. LIVE® Soda is available in more than 6,000 stores nationwide including HEB, Sprouts, Kroger, Whole Foods Market, Safeway/Albertson’s, and many more. For more information, please visit www.LIVEsoda.com. | 
