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Tue, 20 Feb 2024 16:44:33 -0600
2018-08-24 Print

British Swim School Makes Splash in 21st State

Water Safety and Survival School Debuts New Indiana Location


British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, continues its nationwide expansion with a new pool location in the state of Indiana. The addition officially opened to the public in July, but is being celebrated through a Family Water and Community Safety Event on Sunday, August 26 from 1 p.m. to 3 p.m. This Carmel location marks the 21st state for the British Swim School franchise.

Brooke Reister, the school’s aquatics director, will provide hands-only CPR classes designed to teach bystanders the practice of life-saving chest compressions in times of emergency. Also at the event, the Carmel Police Department will be conducting free car seat installation inspections, and the Carmel Fire Department will be presenting fire extinguisher demonstrations. There will also be accompanying festivities such as shaved ice, bounce house, music from Mr. Daniel, games, and prizes from Baby Boot Camp, Urban Chalkboard and more. The new Carmel location will be run by first-time franchisees and married duo Katie and Greg Blair, who immersed themselves into the British Swim School system after searching for programs to enroll their three-year-old son. Not able to find a solution, the Blairs decided that the British Swim School model and curriculum would serve the community well.

“Drowning is the leading cause of accidental death among children, and is entirely preventable. My husband and I connect with the motto of 'Survival of the Littlest' and the strong emphasis British Swim School places on safety,” said Katie Blair, British Swim School franchisee. “This business allows us to teach a critical life-saving skill in fun and engaging classes to students of all ages. At the same time, it also allows us to benefit the entire community through outreach and education.”

British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.

The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 200 schools in 21 states within the U.S., and holds nearly 15,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.

The newly opened British Swim School is located at the Residence Inn Carmel, which is at 11895 N. Meridian St., Carmel, IN 46032. For more information about British Swim School in Indianapolis, call 317-863-0300 or visit

About British Swim School
For 37 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 21 states, and is developing an international presence with locations in Turkey and Canada. The organization holds around 15,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017. British Swim School has been ranked as part of Inc. 5000, Entrepreneur’s Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015. For more information about British Swim School and its franchise opportunities, visit or, and like them on Facebook at

Contact Info
Jordan Massanari
888 S. Figueroa St., Ste. 1000
Los Angeles, CA 90017]]

Phone: 213-225-4436