Leading Performance Marketing Company Continues Milestone Acquisitions Totaling $27.2 Million
FOR IMMEDIATE RELEASE / PRURGENT
TEL AVIV, SEPTEMBER 13, 2018 – Performance marketing company Webpals Group announced their acquisition of InvestorJunkie.com, a leading personal finance website, for a total cash consideration of US $5.8 million.
Founded in 2009 by Larry Ludwig, InvestorJunkie is a popular investment education web site providing information and reviews of various investment channels and financial products, including banking, stock brokers, robo advisors, lending, retirement accounts and more. The acquisition is expected to complete in the second half of 2018.
“We are excited to announce the acquisition of this leading investment management site,” said Inbal Lavi, CEO of Webpals Group. “This acquisition is our latest foray into the North American personal finance sector.”
This is one of several recent acquisitions by Webpals Group in the personal finance sector, signaling the company’s ambitious growth strategy across various verticals and territories¬. Webpals Group has acquired assets totaling US $27.2 million, including the acquisitions of Doughroller, Greedyrates, and MoneyUnder30 among others.
DoughRoller is a blog about money, how to make it, give it, save it, and spend it in a way that moves individuals closer to financial freedom. Acquired for over $9 million, Greedyrates is a website focused on informing readers on the best credit card deals in Canada. Greedyrates has proved crucial to Webpals’ development strategy, steadily increasing in traffic and popularity since its acquisition. Money Under 30 is an independent personal finance site providing free advice for young adults wanting to make informed decisions about their money. It was acquired in 2017 for $7 million.
“We are working with our partners to help them best reach their audiences and leverage our technology to reach them at the right moment,” added Inbal Lavi, Webpals Group CEO. “We continue to grow our presence in this sector and hope to add additional sites to our portfolio in the coming months”.
About Webpals Group
Webpals Group is the performance marketing company, specializing in driving high value users to online and mobile businesses. Utilizing proprietary technology, thousands of exclusively managed web assets in over 18 languages, and with over 400 employees hailing from around the world, Webpals works with partners on a performance basis meaning that the company only succeeds when our partners succeed. Webpals Group is wholly owned by XL Media (AIM: XLM).