PR Urgent - Press Release News Wire

Mon, 26 Feb 2024 20:54:04 -0600
2019-01-08 Print


Lead Food Preparation and Cooking Products Company Honored for Innovative Meat Thermometer at Tech Trade Show


Mastrad, a French kitchenware company specializing in unique cooking tools and accessories, will be showcasing meat° it® and all of their new products in the m° range at this year’s tech trade show in Las Vegas. Attendees are invited to stop by Booth #40366 to learn more about why meat° it was chosen as a CES 2019 Innovation Awards honoree under the Smart Home category and how its changing the way users cook.

meat° it is the only 100% wireless cooking probe that can be used in the oven, stovetop, or outdoor grill – open or closed. With its smart patented high-end technology, the wireless device ensures users cook their meat, poultry, or fish to perfection by controlling the internal temperature, the cooking speed, and heat strength. Compatible with both Android and iOS via Bluetooth, this tiny, yet powerful smart wireless device also helps resist flare ups and alerts users if the meat is overcooking or undercooking, with a range up to 65 feet. meat° it allows for cooks to enjoy their guests while the application keeps them informed of the progress of their cooking and even pre-alerts the user when the food is almost done. This innovation from Mastrad is available in 20 countries and will be available in national, regional and independent retailers throughout the US, including Williams Sonoma, Sur La Table and Amazon.

“We are thrilled to showcase the first 100% wireless and Bluetooth compatible meat thermometer, meat° it, at CES this year. With our patented probe we are hoping to change the way users view cooking,” said Mathieu Lion, CEO of Mastrad. “As a CES 2019 Innovation Award Honoree, we cannot wait for attendees to fall in love with our game-changing product.”

CES 2019 will be held from January 8-11, 2019, at the Sands Expo Las Vegas, located at 201 Sands Ave, Las Vegas, NV 89169. Attendees are invited to stop by Booth #40366 in the Smart Home area to learn more about meat° it. For more information on the CES, please visit For more information on meat° it, please visit .


About Mastrad
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. Mastrad has received over 50 awards for product designs and currently holds over 20 utility patents and over 200 design patents. For more information, visit

Contact Info
Baldeep Tahim
54 w 40th Street
6th Floor
New York, NY

Phone: 6465045774