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Mon, 26 Feb 2024 20:40:19 -0600
2019-01-09 Print

Rook Coffee Announces Beneficiaries for Rook Gives on January 14

Three local organizations will receive 100% of profits and donations from the first annual Rook Gives “Day of Giving”


In its ninth year of business, Rook Coffee rings in the new year with a brand new charitable initiative, Rook Gives. Celebrated on the company’s ninth birthday, January 14, 2019, Rook will contribute 100% of profits and donations to the following causes in their community: The Ashley Lauren Foundation, The Friends of Monmouth County Child Advocacy Center and The Tigger House Foundation.

Every single item purchased from a Rook Coffee location or on January 14 will benefit these three local organizations. In order to contribute, customers and supporters just need to make a purchase. It’s that simple!

To celebrate the “Day of Giving”, Rook will offer a one-day-only exclusive coffee: Peru, one of its most popular Limited Releases. This popular organic coffee will be available for purchase by the cup and by the bag. Additionally, exclusive Rook Gives T-shirts and stickers will be available while supplies last.

“Supporting our community has always been a top priority at Rook,” says Rook Coffee Co-Founder Holly Migliaccio. “Rook Gives is an incredible way for Rook to give back in a deeper way to make a bigger impact for a variety of local charities doing amazing things for our community.”

In just nine years, Rook Coffee has donated over $1 Million to local charities and organizations. In line with its mission to support its local community and spread happiness, the brand has created this new initiative to make an even greater impact. Rook intends to continue helping those who are in need in its community by expanding its charitable reach to all fans and supporters.


About Rook Gives: Launched in 2019, Rook Gives is an annual “Day of Giving” initiative by Rook Coffee where local, NJ-based charities will apply to receive 100% of profits and donations on Rook’s anniversary, January 14. Each year, local charitable organizations will have the opportunity to apply to be one of the beneficiaries for Rook Gives. Learn more at:

About The Ashley Lauren Foundation: Unlike national organizations that fund research, The Ashley Lauren Foundation is an independent New Jersey based 501(c) 3 nonprofit organization, working hands-on with each family. The Ashley Lauren Foundation depends on the support of the community-at-large in order to provide immediate relief for the daily burdens thrust upon those who are battling pediatric cancer. The goal of The Ashley Lauren Foundation is to ease the journey when pediatric cancer is diagnosed by providing direct financial, material and emotional assistance, along with many programs developed to bring smiles to the children. Learn more at:

About Friends of Monmouth County Child Advocacy Center: The Friends of the Monmouth County Child Advocacy Center (MCCAC) is a volunteer driven 501(c) 3 nonprofit organization. Their mission is to raise funds to complete construction of a child friendly facility, by continuing to develop community awareness and to support a coordinated response to child abuse. Formed in 2003 by a group of individuals in the Monmouth County community, The Friends sought to raise the funds needed to build a full service Child Advocacy Center in Monmouth County. The County donated land on Kozloski Road in Freehold, NJ and the project was begun. A Child Advocacy Center offers an integrated, multidisciplinary, child-friendly approach to the investigation and treatment of sexual and physical abuse of children. Learn more at:

About The Tigger House Foundation: Tigger House Inc. was inspired by the devastating suffering and profound love of a family who lost their son and brother “Tigger” at 25 years of age to an accidental overdose. The Tigger House Foundation is based in Monmouth County. Tigger grew up on the Jersey Shore where he went to school, was loved by many friends and family and lived a very full life. Tigger’s family is active as philanthropists in the community. They have courageously decided to honor their son and take a resolute stand to fight the raging opiate/heroin epidemic devastating our youth. The Tigger House Foundation is a 501(c) 3 nonprofit organization. Learn more at:

Contact Info
Rook Coffee
2 Third Ave
Long Branch, NJ 07740

Phone: 7329622712