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Fri, 05 Jun 2020 15:07:23 -0500
2019-02-27 Print

Smart Baking Company™ named finalist for prestigious NEXTY Award

Healthy baked goods company nominated for best new special diet food


SANFORD, Fla. (Feb. 25, 2019)— Smart Baking Company, a pioneer in healthy baked goods, has been named among the most innovative natural products on the market.

The company is a finalist for the NEXTY Awards at the industry’s premier trade show—Natural Products Expo West 2019. The expo is March 5 through 9 in Anaheim, California.

The biannual NEXTY Awards highlight innovative natural products that inspire and uphold industry integrity. This year’s competition featured a record-breaking 850-plus nominees. Top industry experts and the New Hope Network have narrowed the competition down to 74 finalists in 23 categories.

Smart Baking Company’s best-selling cinnamon Smartcakes® were selected as a finalist for best new special diet food. At just 38 calories each, Smartcakes® contain 5 grams of fiber, 4 grams of protein and absolutely no sugar or starch. With a vibrant cinnamon flavor, these melt-in-your-mouth treats are all sweet and no guilt. They are gluten- and wheat-free, diabetic- and keto-friendly and non-GMO, making them the perfect dessert not just for dieters, but for health food lovers alike. In fact, Smartcakes® are the only FDA-approved designation of a “healthy cake.”

“Our goal has always been to develop healthy products without sacrificing taste,” said Dave Heuvel, co-founder and VP of Sales. “We’re proud that our cinnamon Smartcakes® are not only finalists for a NEXTY Award, but that they’re helping prove eating healthy can taste great too.”

In addition to its cinnamon Smartcakes®, Smart Baking Company currently offers a selection of other flavors. The company also sells Smartbuns®, which include the same gluten-free and nutrient-packed base mix as Smartcakes®. The sandwich buns, available in plain or sesame seed, are just 72 calories, 10 grams of protein, 12 grams of fiber and high in Omega-3 fatty acids. An R&D-centric company, with its own manufacturing facility on-site, Smart Baking Company is always creating new products in its lab and plans to release limited edition flavors soon.

Smart Baking Company and Heuvel will be attending Expo West from March 5 through 9 at booth No. 8302.

The judges have already selected the winners of the coveted NEXTY Awards. Winners will be announced between 3 p.m. and 5 p.m. on Thursday, March 7, on the show floor.

For more information about the Smart Baking Company, visit

About Smart Baking Company
Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes® and Smartbuns® are made from a proprietary blend of fiber, protein, water, vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the only FDA-approved designation of “healthy cake.” Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call 407.915.5519.

Media contact
Will Wellons
Wellons Communications

Contact Info
Wellons Communications
195 Wekiva Springs Road #214
Longwood, FL 32779

Phone: 4073390879