Off The Beaten Track (OTBT) has partnered with influential retailer Von Maur for ALS research.
FOR IMMEDIATE RELEASE / PRURGENT
LYNCHBURG, VA April 29th – Off The Beaten Track (OTBT), a women’s travel-inspired fashion footwear brand will be showcased with Von Maur retailers at the 8th Annual Laura’s Legacy in Rock Island, IL on Saturday June 8th 2019.
All proceeds will go to benefiting the ALS Association of Greater Chicago and ALS research at the University of North Carolina. OTBT’s ALS Transfer sneaker will be available for purchase during the event. OTBT’s new partnership with Von Maur is significant, with the retailer having a large impact being a major clothing retailer throughout the U.S.
"Von Maur is a highly influential retail chain. We're very excited to partner with them featuring a custom Transfer ALS sneaker design for a worthy cause in hopes to find a cure for ALS," Creative Director Kristina Petrick said.
The OTBT ALS Sneaker features sporty technical details that make it a perfect shoe for an active lifestyle. Designed to be styled effortlessly, this slip-on sneaker has a sock topline that allows you to place your feet in and go. If wearers desire a custom fit the foot bed is removable. The sneaker is made with an EVA sport bottom for an ultra-lightweight sole.
The 8th annual Laura’s Legacy will showcase will have a lineup of performers including American singer / songwriter Lissie who just recently released her new single from her upcoming album “When I’m Alone”. Von Maur will also be present with a branded tent with OTBT’s shoes available for purchase for attendees.
OTBT and Von Maur are proud to contribute to changing lives in a hope to find a cure for the fatal ALS.