New Hires Will Support Dynamic Yield’s Strategic APAC Focus to Scale Operations and Regional Development FOR IMMEDIATE RELEASE / PRURGENT
[Singapore, April 30, 2018] Dynamic Yield, the AI-powered Personalization Anywhere™ platform, today announced the appointment of Mark van den Haak as Vice President of Sales for Asia Pacific, in Singapore. In this role, van den Haak will be responsible for leading Dynamic Yield’s business in APAC and overseeing sales, operations, and partnership development in the region. The company also appointed Charlie Loo as Senior Solutions Engineer in APAC.
Speaking of van den Haak’s appointment, Ori Lavie, Senior Vice President of Global Sales at Dynamic Yield, said, “We are excited to have a seasoned executive such as Mark join the team. In the short time he’s been with us, Mark has already hit the ground running and used his experience and network to generate some great wins for us. I’m looking forward to working with Mark and growing the APAC team even further.”
Prior to joining Dynamic Yield, Mark van den Haak was ASEAN Sales Director for Oracle Marketing Cloud, where he worked with marketers across APAC to unlock the value of their first, second, and third-party data in order to orchestrate a better customer experience across email, mobile, web, and paid media.
“It is a very exciting time to join Dynamic Yield – we are the leading personalization engine in the space and drive millions of dollars of revenue for more than 300 brands globally, including many top players in eCommerce,” said Mark van den Haak. “Personalization and CX is often the best way to gain a competitive advantage and marketers know it.”
In addition, the company also recently appointed Charlie Loo as Senior Solutions Engineer in APAC. As the regional pre-sales lead, Loo will work very closely with van den Haak and his sales team to scale the company’s local and regional footprints in APAC.
Loo joins from Oracle Marketing Cloud, where he was most recently a Master Principal Sales Consultant supporting the APAC marketing cloud business. Loo brings with him 16 years of experience in the marketing technology space, having served some of the most renowned brands in Asia such as Visa, Cisco, Singtel, Changi Airport Group, Carousell, and Zalora.
“I am thrilled to be part of Dynamic Yield and to be given the opportunity to work with a team of highly-driven professionals who are incredibly passionate about personalization and experienced in driving results through customer-centricity,” said Loo. “I look forward to making a contribution to the success of the business in APAC.”
On Loo’s appointment, Russell Tan, Global Solutions Engineering Director at Dynamic Yield, said, “Adding Charlie's depth of expertise to the team is a reflection of our bullish belief that companies in the region are ready to accelerate their personalization goals, from vision to reality. Charlie will be a key evangelist in a market that has the potential to be our biggest over time.”
About Dynamic Yield
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Headquartered in New York, the company serves more than 300 brands across the world. | 
