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2020-05-13 Print

YuLife Nominated for FinTech Award at Europas 2020

Incentive-based life insurance provider YuLife has been nominated in the category of ‘Hottest FinTech Startup’ at The Europas Tech Startup Awards 2020


London, United Kingdom – May 13, 2020 – YuLife, the company pioneering a new type of group life insurance by encouraging members to live their best lives, today announced that it has been nominated in the category of ‘Hottest FinTech Startup’ at the Europas Tech Startup Awards 2020. YuLife is the first life insurance provider which incorporates incentive-based employee benefits into group coverage. You can vote for YuLife here:

YuLife was founded with the intention of redesigning the concept of life insurance to make it far more than death coverage for family and loved ones. The company enhances employees’ day-to-day wellbeing as a means of supporting their physical, emotional and financial wellbeing. Through an incentive-based app, YuLife members can earn attractive rewards and benefits by completing everyday wellness activities, such as walking, meditating and mindfulness.

“The life insurance industry is ripe for change,” said Sammy Rubin, CEO and Founder of YuLife. “For too long, life insurance has been seen as death insurance, and providers haven’t offered policy-holders any added value on a day-to-day basis. We have created a high-tech platform which encourages and incentivises wellness in the workplace, giving employees tangible benefits for leading healthier and more holistic lifestyles. I am proud that YuLife’s innovative approach to life insurance has been recognised by The Europas, placing YuLife alongside Europe’s most ambitious and disruptive startups.”

YuLife harnesses the latest AI and game mechanics to provide members with a highly engaging service that provides constant value. For too long life insurers have struggled to build lasting relationships with policy holders and YuLife is fundamentally changing this dynamic and propelling the industry forward.

The Europas is the premier award for European tech startups, and entry is available to late-stage seed or Series A startups headquartered in Europe or the Middle East which address major global issues. Nominees are decided by a panel of 18 judges, including senior tech journalists, prominent founders and CEOs, and venture capital investors, and winners are decided by a public vote.

About YuLife

YuLife is the first digital life insurance company on a mission to inspire life. YuLife transforms old-fashioned employee benefits into life-enhancing experiences every employee will value and use. The YuLife app uses behavioural science and game mechanics to reward people for living well and provides direct access to virtual GP's and mental health support. The result is a highly engaging proposition that drives lasting healthy habits as well as actionable HR insights for businesses. YuLife was founded in 2016 and is backed by serial investors and top VCs including Creandum, MMC Ventures, Notion Capital, LocalGlobe and Anthemis Exponential Ventures. The company is headquartered in London.

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