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Sun, 14 Apr 2024 09:28:02 -0500
2021-05-04 Print

New Book Helps Authors, Speakers, and Coaches Improve Website Conversions in a Pandemic

Updated Book Explains How to Increase Book Sales, Get More Speaking Gigs and Attract More Coaching Clients with Your Website


Hastings, Minnesota, May 7, 2021 – “A website and its homepage is one of the most important assets for business,” says Carma Spence, author of Home Sweet Home Page: How to Fix the 5 Deadly Mistakes, Authors, Speakers and Coaches Make with Their Website’s Homepage (DragonWyze Publishing, 2021). “The year-long pandemic has made this increasingly true for authors, speakers, and coaches, as more and more people are shopping for these types of products and services online.”

According to a 2017 KPMG report, 47% of people will visit a company’s website before making a purchase. And in a 2012 eye-tracking study conducted by researchers at the Missouri University of Science and Technology, 94% of a website’s first impressions are based on design. Home Sweet Home Page helps readers stay on the good side of these statistics, says Spence.

“It breaks my heart to see so many talented authors, speakers, and coaches struggling to convert website visitors into book sales, speaking gigs, and coaching clients, when I know that simple and relatively easy-to-make tweaks would turn that around for them fairly quickly,” she says. “That’s why I wrote the book in simple, easy-to-understand language.”

The second edition of Home Sweet Home Page shares updated information on how to fix the five most common mistakes made by authors, speakers, and coaches on their homepage, as well as adding in a sixth common mistake not mentioned in the first edition. Also new to the second edition is an exclusive Readers’ Club membership site that is free to all who read the book. The Readers’ Club is loaded with videos, worksheets, cheat sheets, checklists, and links to resources that will help readers dive deeper into the content of the book and implement the information effectively.
Spence helps entrepreneurs, small business owners, and mid-level executives write, publish and market their non-fiction books based on the knowledge between their ears even if they've never written before and are crazy busy. She has more than 20 years’ experience in marketing and public relations and is the author of five books, including the award-winning bestseller Public Speaking Super Powers.

Home Sweet Home Page will be released on May 18, 2021, in both ebook and paperback formats, and will be available for purchase wherever books are sold. For more information, visit the Digital Press Kit at or the book’s page at

Book Information:
Publisher: DragonWyze Publishing
Ebook ISBN: 978-0-9985311-1-3
Paperback ISBN: 978-0-9985311-0-6
Ebook Retail: $4.99
Paperback Retail: $6.99
Release Date: May 18, 2021

Media Contact:
Paul Robinson
(424) 235-3743


Contact Info
Book Marketing Club
Hastings, MN 55033

Phone: (424) 235-3743

Website: http://bookmarketingclub.coom