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Fri, 08 Dec 2023 20:04:25 -0600
2022-03-01 Print

Shopic’s Smart-Cart Technology Won the RETA Awards

The Israeli startup that provides AI-based solutions for supermarkets, was named the winner of the prestigious award, provided by EHI Retail Institute for outstanding technology projects


[Tel Aviv, Israel, March 1st, 2022] – Shopic, the AI-based frictionless retail solution provider, today announced that its smart cart clip-on solution has won the Top Technology Partner RETA Awards in the “Best In-store Solution" category from the EHI Retail Institute. The news comes on the heels of Shopic’s recent partnership announcement with Shufersal, Israel’s largest supermarket chain, to install its devices in 200 stores countrywide. Based on the partnership Shufersal has also been chosen as the Top Supplier in the “Best In-store Solution” category.

Shopic’s unique clip-on device turns any standard shopping cart into a smart cart for the duration of the shopping experience. Using its cameras and an on-board processing unit, Shopic’s smart cart technology recognizes items being added or removed, displays the bill on a touch screen, enabling shoppers to have a frictionless shopping experience and line-skipping self-checkout. Shopic also personalizes the in-store experience by offering promotions in real-time based on shoppers’ buying habits and location in the store, and in fact brings to the physical stores all the benefits of online shopping.

The RETA Awards, in partnership with EHI Retail Institute, recognize retail companies for their outstanding technology projects. Three equally ranked award winners are chosen in five categories including best customer experience, best instore solution, best enterprise solution, best connected retail solution, and best AI and robotics application.

Shopic says: “We are honored to be recognized as the Technology Partner of the Year in the 2022 RETA Awards. Our frictionless and personalized retail solutions are transforming the shopping experience for both shoppers and retailers. We look forward to continuing to work with leading retail chains to benefit from our solution, to digitalize the retail frontend and drive forward the future of retail.”

For more information about the RETA Awards, please visit

About Shopic

Shopic is transforming brick-and-mortar stores with its frictionless, personalized retail solutions. The company has developed an AI-powered device that can be attached to any standard shopping cart, turning it into a smart cart. It recognizes items being added or removed, allowing shoppers to skip the checkout lines while also offering personalized store journeys and contextual promotions. Aimed at medium and large-sized stores, founded in 2015, Shopic is based in Tel Aviv, Israel. For more information, visit

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