Transforming Scam Awareness at Scale: India’s First AI Activation by HDFC Securities at Jio World Drive, Mumbai

The Snapshot

200,000+ eyeballs: Premium retail visibility amplified across physical and digital touchpoints
2,000+ live conversations: Real-time AI interactions executed over 3 days
3-minute sessions: High-intensity, decision-driven engagement windows
1 adaptive AI system: Built to listen, interpret, and respond with human-like precision

From Communication to Simulation: Reengineering Scam Awareness

Scam awareness has relied on messaging, while fraud operates as a live, adaptive interaction that escalates within seconds.

This gap between knowing and reacting is where most failures occur.

HDFC Securities, in collaboration with INK IN CAPS addressed this issue by building a system that simulates scams as they unfold in real time.

At Jio World Drive, users engaged in a dynamic interaction that listens, reacts, and evolves continuously.

The objective was precise:

• Make awareness tangible and emotionally engaging
• Enable real-time decision-making under pressure
• Introduce gamified learning through participation and rewards
• Connect physical interaction to HDFC Securities’ digital ecosystem

A Real-Time AI System Engineered for Unscripted Real-Time Conversations

At the core was a tightly integrated, real-time AI system designed to replicate conversational pressure with measurable precision:

• MetaHuman Avatar: A high-fidelity digital twin of actor Manoj Pahwa with realistic facial detailing and micro-expressions
• Transparent OLED Interface: Enabled a face-to-face visual experience, enhancing presence and engagement
• Voice Capture System: Push-to-talk input ensured accurate speech recognition in a public environment
• Conversational AI Pipeline: Processed user input, generated responses, and adapted context in real time
• Voice Cloning Engine: Recreated tone, cadence, and emotional variation for authenticity
• Real-Time Rendering Engine: Synced animation, voice, and expression within sub-500ms latency
• High-Performance Compute (RTX 5090): Enabled uninterrupted, real-time conversational flow at scale

The system was built to handle unpredictability, ensuring each interaction remained fluid, responsive, and human-like.

Five Scam Scenarios Built on Real Fraud Patterns

Each interaction began with a scenario grounded in real-world scamming behaviour:

• Get My OTP: Urgency-led attempts to extract one-time passwords
• Extract Bank Details: Gradual probing to access sensitive financial data
• Make Me Panic: Fear-based pressure using deadlines and consequences
• Email ID Phishing: Persistent requests to unlock secondary access points
• Social Engineering Flow: Trust-building conversations that transition into manipulation

Each scenario provided structure, and the AI dynamically reshaped the interaction based on user behaviour.

A Structured Journey From Interaction to Outcome

The experience was designed as a complete behavioural loop:

• Step 1: Entry
  Users approached a kiosk and came face-to-face with the MetaHuman avatar.
• Step 2: Scenario Selection
  Participants selected a scam scenario, setting the context for interaction.
• Step 3: Live Conversation
  A real-time dialogue unfolded, with the AI adapting instantly to user inputs.
• Step 4: Gameplay Layer
  Users were required to stay engaged, avoid sharing sensitive information, and strategically manage the conversation.
• Step 5: Real-Time Performance Tracking
  A live aggression meter continuously evaluates behaviour.
  (Scores increased with deflection, delay tactics, and control.)
  (Scores dropped with compliance or information leakage.)
• Step 6: Outcome and Rewards
  Users who crossed the 75% threshold were declared winners, reinforcing their successful behaviour patterns.
  Every participant, regardless of outcome, received a personalised personality profile analysing how they handled pressure, decision-making, and manipulation
• Step 7: Digital Continuation
  A QR code directed users to HDFC Securities’ Scam 2025 digital ecosystem, extending engagement beyond the physical installation.

The Impact It Delivered

200,000+ Eyeballs Across a High-Value Environment

The activation captured premium mall footfall and extended its reach through shareable, high-recall interactions.

2,000+ Real-Time Conversations in Just 3 Days

Each interaction remained fully dynamic, proving the system’s ability to handle scale without compromising responsiveness.

3-Mins High-Intensity Engagement per User

Participants sustained attention, decision-making, and interaction throughout the entire session window.

From Awareness to Actionable Instinct

India’s first AI-powered scam simulation turned a CSR campaign into a live interaction.

Users engaged, responded, and adapted in real time, building instinct through experience.

Curated by INK IN CAPS, awareness translated into a real-time response at scale.

INK IN CAPS builds experiential tech environments where real-time interaction drives real-world behaviour. Let’s create systems that move beyond communication into action. 

BOOK A DEMO.