Omi partners with Pickle Space x Ohmybelly for “Match & Smash" mixer
Omi sees a 120% surge in pickleball interest in Malaysia, bridging the gap between digital matching and real-world connection through social sports events like "Match & Smash."
Pickleball is no longer a niche hobby in Malaysia—it’s becoming a go-to social activity, and that shift is showing up clearly in how Malaysians are dating.
Over the past six months, Omi has seen a 120% increase in “pickleball” mentions in users’ Smart Tags in Malaysia—signaling a growing appetite for meeting through shared, real-world interests.
To bring this digital trend into the real world, Omi recently hosted “Match & Smash,” a social pickleball night at Pickle Space x Ohmybelly in Subang Jaya. With around 100 participants attending, the event blends casual play with structured social moments—making it easier to meet new people without forcing conversation.
Malaysian influencer Nurhayati also shared her experience building friendships through Omi and the sport:
“I’ve met many friends to play pickleball with on Omi. I’m joining this event with friends I met on Omi too, and I hope more and more people will join our pickleball family.”
Pickleball’s appeal is simple: it’s easy to pick up, naturally interactive, and social by default—so you can skip the awkward openers and connect through the game. As pickleball continues to rise across Malaysia, Omi is doubling down on what it does best: helping people move from matching to real connection, by creating more offline spaces where chemistry can happen naturally—paddle in hand, conversation optional, and shared interests leading the way.