IGC Loyalty Expands Asia Focus Through Official TFBO 2026 Media Partnership

IGC Loyalty has announced its participation at TFBO 2026 after being selected as an Official Media Partner for the major Southeast Asian franchise exhibition.

The event, taking place at Bangkok International Trade & Exhibition Centre from June 4–7, 2026, is expected to attract franchise operators, investors, retail brands, and business expansion groups from across Asia and beyond.

As part of the partnership, IGC Loyalty will conduct live demonstrations and media coverage throughout the exhibition while showcasing its location-based rewards technology designed to increase measurable retail foot traffic through digital loyalty experiences.

Founded by Simon Church, the company has gained traction in Europe through enterprise agreements, government-linked activations, and exclusive regional licensing partnerships.

“Our technology was built to bridge digital engagement with real-world store visits,” Church said. “Asia is a rapidly evolving market for experiential retail, and TFBO provides an ideal platform to introduce our technology to franchise operators, brands, and strategic partners throughout the region.”

The platform enables retailers and event operators to deploy digital loyalty rewards, interactive promotions, treasure hunts, QR activations, and location-based campaigns aimed at increasing customer engagement and repeat visitation.

TFBO has established itself as one of ASEAN’s most recognised franchise exhibitions, welcoming thousands of investors and business operators annually while connecting international brands with Southeast Asian expansion opportunities.

IGC Loyalty says the company’s participation at TFBO marks the next phase of its broader Asia expansion strategy following successful deployments and partnership growth across Europe.

For more information visit:

IGC Loyalty Official Website