FOR IMMEDIATE RELEASE
Targeting Everyone Is Costing You Everything: Adella Pasos' Account Based Marketing Strategy Book
Available on Amazon, Apple Books, and Barnes and Noble, the book shows B2B teams how to stop spraying and start closing — by focusing revenue effort on the accounts that actually matter.
LOS ANGELES, CA — August 19, 2026 — Most marketing teams are proud of how many people they reach. Business educator and author Adella Pasos asks a harder question: how many of them will ever buy? Her book, Account Based Marketing Strategy, makes the case that targeting everyone is costing companies everything — and it is available now on Amazon, Apple Books, and Barnes and Noble.
Account based marketing flips the traditional funnel. Instead of casting wide and praying, teams identify the specific high-value accounts they want, then market to them like a market of one — coordinated across sales and marketing, personalized to the account, and measured on revenue rather than clicks. Pasos' book breaks the strategy down for teams that have heard the ABM buzzword but never seen the playbook.
The book is part of her Strategy Guide series, trusted by more than 2,000 students, and reflects her professional background working with startups, small businesses, and Fortune 500 corporations — where she saw firsthand how much budget dies in campaigns aimed at nobody in particular.
The message lands at the right moment. Marketing budgets are under scrutiny everywhere, and leadership teams are demanding pipeline they can trace. ABM answers that demand — and Pasos' book gives growing companies a practical way in without enterprise-sized tooling.
"Reach is vanity. Revenue is sanity," Pasos says. "When you market to everyone, you're really marketing to no one."
Get Account Based Marketing Strategy on Amazon:
Watch Business Strategy TV on YouTube: https://www.youtube.com/askadella
The book is part of her show Business Strategy TV, which features free expert advice, growth strategies, tips, trends, and tools to help a business succeed.
BRAND PARTNERSHIPS & COLLABORATIONS
Adella Pasos is currently seeking brand partnerships with companies in B2B software, marketing automation, sales intelligence tools, AI software, and business education platforms. Businesses and tools that want to reach an audience of B2B marketers and founders can contact her at https://adellapasos.com or adellapasos@gmail.com.
ABOUT ADELLA PASOS
Adella Pasos is a business educator, author, and marketing strategist focused on the creator economy, entrepreneurship, and modern digital ownership. Her work centers on helping individuals and brands convert influence into sustainable enterprise. She has grown brands from scratch and worked with startups, small businesses, and Fortune 500 corporations. She can be found on IMDB, Instagram, YouTube, and her official website.
MEDIA CONTACT
Global Business PR
West Hollywood, CA
United States
800-390-2302
jessmane@globalbusinesspr.com
https://globalbusinesspr.com
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