JFJ’s combination diamond and colored stone acumen; integrity in price, value and service; industry respect and worldwide relationships; exclusive lines by bold, new and rising U.S. and international designers; custom design expertise and unparalleled client service in a non-intimidating ambiance are what sets JFJ apart. FOR IMMEDIATE RELEASE / PRURGENT
Because “friends don’t let friends wear boring jewelry”, South Florida fine jewelry lovers now have a new best friend: Jay Feder Jewelers (JFJ) at The Boardwalk in Boca Raton. Expanding from its locations in Denver and New York City, JFJ’s new 4,200-square-foot, $1.8 million, free-standing flagship fine jewelry destination features JFJ custom designs and exclusive designer lines ranging from Oscar-worthy Red Carpet to carpool chic, from diamond engagement rings to wedding bands, from new mom “push” gifts to celebrating children’s milestones, from birthdays to anniversaries and everything in between.
Integrity and Authenticity
The Feder name is on the door…and has been for four decades, from generation to generation. Its family jeweler legacy born in Denver and industry reputation as a trusted, expert personal jeweler brings its own signature to jewelry buying, estate acquisitions and custom-designing; relationship-building; staff recruitment and support and devotion to owner passions. Embracing the JFJ respected family jeweler tradition, its second-generation owners, the “30/40 something” Marc and Devorah Feder bring a youthful, fresh and adventurous approach to their Boca Raton location (that is home to more than 10,000 diamonds and 33+ seahorses seen frolicking daily in the store’s 500-gallon saltwater aquarium within its gallery and lounge areas).
A Winning Combination Sets JFJ Apart
JFJ’s combination diamond and colored stone acumen; integrity in price, value and service; industry respect and worldwide relationships; exclusive lines by bold, new and rising U.S. and international designers; custom design expertise and unparalleled client service in a non-intimidating ambiance are what sets JFJ apart.
All are underscored by the hands-on leadership of the Feders whose priority is always the client experience, before, during and after purchase. The fine jewelry authority is a well-respected industry leader with recognized expertise and long-established buy/sell relationships worldwide through which JFJ secures the rarest of diamonds, colored stones and pearls plus exclusives on eclectic, little-known-yet-emerging designer jewelry lines.
Known for Setting New “Jewel Rules”
While respectful of the classics, JFJ inspires newfound confidence and passion in its clients to buck “tired” trends that often stifle individual style. As JFJ’s master jewelry stylist, Devorah guides clients on how to try something new; selecting up-to-the-minute emerging diamond shapes, like the “oval” and the best ways to mix styles, metals and stones. Her obsession and talent for seeking and discovering new, rising U.S. and international jewelry design stars emboldens JFJ to showcase exclusive, obscure collections.
At JFJ, its own custom jewelry design begins with client storytelling that shares the “who, what and why” of the creation. Then JFJ moves through diamond and gem selection, renderings, custom molds and signature builds for both first-time originals or re-design updates of family treasures.
Not Intimidating Like Most in the Fine Jewelry Industry
“Generally, the fine jewelry industry is very ‘old school, more serious and bit snobby’ and that’s exactly the opposite of who Marc and I are,” notes Devorah. “I have eclectic taste and I don’t necessarily go with the traditional flow and that comes out in both the pieces and energy of the store.”
According to Devorah, the designers that JFJ showcases demonstrate that as well. While clients will find classic pieces in its cases, they’ll also find rare collections and many one-of-a-kind selections.
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The Feders want clients to stop by anytime to visit with them, not just come in when they are purchasing. So often, the Marc and Devorah will pop the wine cork and serve drinks in their lounge area on Thursday nights, JFJ’s late night, when so many clients drop by. JFJ’s lounge area features comfortable couches and chairs, coffee bar, cold drinks, a large flat screen television (which is usually turned to ESPN – so you can tell who hangs out there), gourmet chocolates and snacks.
JFJ’s Signature Vibe Has Creativity is at the Core
When the Feders discussed building the store, they found what was most important to them was surprisingly not the jewelry. It was the experience.
“We want our clients to feel like they are coming home, or at least that they are coming to ‘our’ home,” added Devorah. “We wanted it to be elegant and beautiful, but with lots of personal touches that made it comfortable and welcoming, not intimidating or snobby as generally associated with the fine jewelry industry.”
JFJ has created an atypical approach to a “fine jewelry” store experience, while remaining elegant and timeless. Chic and hip, but fun and laid back, the JFJ vibe is a cross between a living room and a museum. “But a touchable, fun museum,” shares Devorah Feder who created the environs. “The kind of place where you can wander around discovering new beautiful things and you never know what you’re going to find around the bend.” Everything is free-form and organic, and completely custom-designed and one-of-a-kind. Displays are uncluttered and neatly laid out; most of the display cases are small so it is easier to see the pieces.
Its interior design, flow and amenities of the new flagship in South Florida includes gold fish heads on the wall (Devorah says they're all named Stan!), its basket of toys and comic books in the lounge area where dozens of seahorses are “at play” (and the Feder family pup Winston (as in Harry Winston!) stands guard nearby).
This “realness” permeates on all levels, including JFJ’s Instagram and Facebook posts that have led to millions of dollars of regional and national sales.
Jay Feder Jewelers is located at 6859 S.W. 18 Street, Boca Raton, FL 33433. For store hours, appointments and more information, visit www.jayfederjewelers.com. |
