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Thu, 28 May 2020 16:50:37 -0500
2019-02-27 Print

DAILYLOOK Names Veronica Black As Fashion Director

Premium Fashion Subscription Brand Also Unveils a Stylist Page on to Further Enhance its Personal Approach


DAILYLOOK, a premium styling experience and fashion subscription box, has appointed Veronica Black as its first ever Fashion Director. In her new role, Black will oversee fashion shoots and create engaging content such as videos, photos and tips that are shared on the site,, its social media and other marketing touch points. Subscribers will also be able to interact with Black one-on-one for boxes she curates.

DAILYLOOK was driven to bring humanity back into the subscription box market where consumers can make a real connection with their stylist and receive a hand-curated, premium personal styling experience. Putting people above algorithms, DAILYLOOK helps clients upgrade their wardrobe in the most convenient and personal way possible.

Prior to joining DAILYLOOK, Black, a Los Angeles native, spent more than 15 years in front of the camera as a model before transitioning behind the scenes as the founder of Veronica Black Stylist Company where she brought a love of collaboration, knowledge of current trends and a creative edge to each project. She has also served as a buyer and content creator for a fast fashion e-commerce business as well as held a post at Brighton Collectibles.

“Veronica personifies the energy and passion that we as a brand have for personal styling through her ability to curate looks and content that resonate with our customers,” said Brian Ree, CEO and founder at DAILYLOOK. “She is a versatile, talented and valuable asset to the entire brand. I couldn't think of a better person to lead DAILYLOOK in this next phase of growth.”

“DAILYLOOK's mission to bring a premium and personal styling experience to their customer truly resonated with me,” said Veronica Black, Fashion Director at DAILYLOOK. “I am thrilled to work with such like-minded individuals and be a part of a brand that goes the extra mile to understand our customers goals and help them look and feel their best.”

In addition, the brand has unveiled a new fashion stylists page on the website which puts a face behind everyone's DAILYLOOK box. Introducing the dedicated team of professional, full-time stylists with extensive fashion backgrounds, allows consumers and the brand to create authentic, trusting relationships and bridges a level of transparency that is not always inherent to this industry. DAILYLOOK stylists’ convert over 80% of the looks they curate and clients keep an average of 3.5 items.

In September 2018, Forever21 announced their first venture investment would be in the Los Angeles based style subscription start-up, DAILYLOOK.

To connect with DAILYLOOK and for more information, please visit or connect on Instagram (dailylook) and Facebook (

DAILYLOOK was founded in 2011 with the premise of bringing well-styled, head to toe looks to consumers, which would ultimately save time and effort. DAILYLOOK is a premium styling experience that provides fashionable and new looks to fit each individuals' personalized lifestyle. Their full-time and professional stylists curate boxes based on an individuals' body shape, preferences, and lifestyle to try on in the convenience of their own home. A $40 styling fee is charged per box to receive hand-curated sections of merchandise. This fee is credited towards any purchase within the box, with an average apparel item costing $75 and up. Individuals buy what they love and return the remainder (if any!). To learn more about DAILYLOOK's premium styling experience, please visit or connect with them on Instagram (dailylook) and Facebook (

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