Original Organic Lip Balm Brand Appoints Purpose-Driven Agency for Publication Relations Representation
FOR IMMEDIATE RELEASE
San Diego, CA (July 9, 2019) — Publicity For Good (PFG), a purpose-driven, female-influenced boutique PR firm, announced today that it has become the strategic PR partner for Eco Lips, expanding the firm’s client base of national food, beverage, and lifestyle companies, including Fizzque, Good Idea Drinks, Made Of and Flying Embers.
"It’s time for Eco Lips to kick things up a notch, and that begins with the expert guidance of Publicity For Good," begins Jane Merten, VP of Marketing at Eco Lips. "We’re excited to get the ball rolling with the launch of our new Lip+Cheek Tints collection. The leadership behind Publicity For Good is grassroots savvy, and the team brings innovative ideas that align with our strategy. I know we will make a great team.”
Eco Lips is the creator of the original organic lip balm since 2003. Eco Lips manufactures the best USDA organic and Fair Trade Certified™ lip care products for the world. Their products are also GMO-free, gluten-free and cruelty-free. They offset their manufacturing with 100% renewable energy and are a certified B Corporation, which means they focus on the triple bottom line–people, planet and profit. With a combined lip balm expertise of over 100 years, they are passionate about creating the best lip care products and supporting an active sustainable lifestyle.
Working as a strategic PR partner, Publicity For Good will assist Eco Lips in expanding brand awareness through key media relations, which could include local broadcast, bloggers or influencers, and experiential events. The goal is to connect more consumers and/or investors to the brands by strategically rolling out product launches, retailer expansions and leadership announcements via newsworthy media placements.
"Publicity For Good is expanding rapidly, and we’re excited to secure incredible results for each and every client. Our team works hard to set high-achieving goals for every project that they touch," shares Heather DeSantis, Founder, and CEO of Publicity For Good and Miss Ohio International 2018. "Eco Lips has a marvelous history that Publicity For Good is proud to stand behind. Eco Lips is an innovative company always looking to bring more value to the consumer, and we’re honored to help spread the word through a meaningful press. Their purpose inspires our staff and aligns with our agency’s own mission."
Recent additions to the PFG client lineup also include Zone Halo Research, LLC, a leading bio-hacker and Chris Shea, an extraordinary life coach and public speaker.
About Publicity For Good
Publicity For Good is a purpose-driven PR firm that focuses on the food and beverage industry, speakers, authors, and public figures. We love working with brands which believe that having a mission and doing good work is as important as the product or service you provide. Our passion lies around the early stage, emerging and fast growth companies who focus on results and believe that the way PR has always been done is ripe for a change – and we’re excited to be that disruptor.
About Eco Lips
Founded in 2003, Eco Lips is the original organic lip balm. Eco Lips manufactures the best USDA organic and Fair Trade Certified™ lip care products that are GMO-free, gluten-free and cruelty-free. They offset their manufacturing with 100% renewable energy and are a certified B Corporation, which means they focus on the triple bottom line–people, planet and profit. With a combined lip balm expertise of over 100 years, they are passionate about creating the best organic lip care products and supporting an active, sustainable lifestyle.