Manager - Promotor

Sensucar, a pioneering Senegalese startup specializing in high-quality beetroot-based sugar

production, today announced a strategic partnership with FasterCapital through its LaunchUp

program. This collaboration aims to accelerate Sensucar’s market entry and growth across

Senegal and the broader West African region, leveraging FasterCapital’s global expertise and

resources to capitalize on a significant market opportunity in the agri-food sector.

Addressing a Growing Market Need

The sugar industry in Senegal faces critical supply constraints, with demand far exceeding the

limited local production capacity. Despite a single dominant sugar company, the market remains

underserved, with imported machinery and high prices limiting accessibility. Sensucar’s

innovative approach to producing quality sugar from beetroot addresses these inefficiencies by

introducing a locally manufactured, competitively priced alternative. This partnership arrives at a

time when Senegal’s industrial sector is rapidly expanding, and consumer demand for affordable,

healthy food products is rising, creating a substantial white space for new entrants.

Sensucar’s Innovative Solution and Market Differentiation

Sensucar’s core value proposition lies in its commitment to sustainable, health-conscious sugar

production using advanced extraction and processing techniques. The company’s factory, located

in Dakar’s industrial hub Diamniadio, employs a unique squeeze method combined with

multi-effect evaporation and sugar cooking systems, ensuring premium product quality at

competitive costs. With a projected turnover exceeding $18 million in the first year and plans to

contact@fastercapital.com www.fastercapital.com +971 555 855 663scale rapidly, Sensucar is positioned to become a market leader. The startup’s robust

organizational structure, strategic marketing mix, and focus on local empowerment—particularly

for women—further differentiate it from existing players.

FasterCapital Partnership: Catalyzing Growth and Market Entry

By joining FasterCapital’s LaunchUp program, Sensucar gains access to a comprehensive

acceleration platform that includes strategic mentorship, capital-raising support, and global

market insights. FasterCapital’s rigorous selection process underscores Sensucar’s potential as a

high-impact startup within the agri-food industry. The collaboration is designed to fast-track

Sensucar’s operational scaling, optimize its go-to-market strategy, and secure critical funding to

achieve its $100 million capital raise goal. This partnership exemplifies FasterCapital’s

commitment to empowering innovative ventures in emerging markets.

Executive Perspectives

Hesham Zreik, CEO of FasterCapital, stated:

“Sensucar embodies the kind of transformative innovation we seek to support—leveraging local

resources to solve pressing market challenges in West Africa. Their unique approach to sugar

production, combined with a clear strategic vision, makes them an ideal candidate for our

LaunchUp program. We are excited to provide the guidance and capital necessary to accelerate

their journey toward regional leadership.”

Mouhamadou Lamine Thioune, CEO of Sensucar, commented:

“Partnering with FasterCapital marks a pivotal milestone for Sensucar. Their global expertise and

investment framework will empower us to scale efficiently and deliver quality, affordable sugar

products to Senegal and beyond. This collaboration validates our mission to foster local

entrepreneurship and improve food security in the region.”

Accelerating Toward Market Leadership

In the coming months, Sensucar will focus on finalizing production ramp-up, expanding

distribution networks across Senegal and neighboring countries, and enhancing its marketing

campaigns through digital and traditional channels. The startup aims to complete its $100 million

funding round by late 2025 to support infrastructure expansion and technology upgrades.

Long-term, Sensucar envisions becoming a globally recognized sugar manufacturer, driving

sustainable agri-food innovation and economic development in West Africa.

contact@fastercapital.com www.fastercapital.com +971 555 855 663About Sensucar

Founded by Mouhamadou Lamine Thioune, Sensucar is a Senegalese startup dedicated to

producing high-quality sugar derived from beetroot, with a strong emphasis on local

manufacturing and health-conscious products. The company aims to address market gaps in

Senegal’s sugar industry by providing affordable, premium alternatives while promoting

employment and sustainable industrial growth.

About FasterCapital

FasterCapital is a global venture builder and online incubator dedicated to co-funding and

co-founding innovative startups. Established in 2014, we are now #1 venture builder in terms of

the number of startups that we have helped, money invested and money raised. It supports

startups worldwide through various programs, including funding assistance, business

development, and technical support. The LaunchUp program is designed to help early-stage

startups build scalable solutions with mentorship, strategic guidance, and network support.

Media Contact:

Rasha Almasri

rasha.almasri@fastercapital.com

+1 (512) 400-025