Platinum Executive Travel sees alignment between the UK events industry recovery and luxury car hire demand
Platinum Executive Travel reports that the UK events industry recovery is driving renewed demand for luxury and supercar hire, as high-end vehicles feature more prominently across events and productions.
Birmingham, United Kingdom – Platinum Executive Travel has observed a renewed alignment between the recovery of the UK events industry and sustained demand for luxury and supercar hire across weddings, corporate events, and media-led activations.
Following several years of disruption, the UK events sector has entered a period of stabilisation, with increased confidence among organisers, brands, and private clients. Platinum Executive Travel reports that this recovery is being reflected in how high-end vehicles are once again being integrated into live events, destination weddings, and commercial productions as part of experience-led planning.
Industry data support this recovery. According to the UK Events Report 2024, the UK events industry generated £61.65 billion in economic value in 2023, demonstrating a return to large-scale activity and renewed investment across the sector. This broader resurgence is being mirrored in demand for premium services that enhance event presentation and attendee experience.
According to the company, demand is not being driven solely by celebration-led occasions, but also by wider use of premium vehicles in brand activations, corporate marketing events, and film and music productions.
“Clients are approaching events with greater intent,” said Enam Miah from Platinum Executive Travel. “Whether it’s a wedding, a corporate launch, or a production shoot, vehicles are being chosen as part of the overall experience rather than as an add-on. This shift closely mirrors the broader recovery we’re seeing across the UK events industry.”
Platinum Executive Travel notes that this trend spans multiple sectors, including weddings, self-drive experiences, corporate hire, and media production.
With over a decade of experience supporting events and productions across the UK and Europe, Platinum Executive Travel believes the current environment reflects a more mature phase of recovery, where quality, presentation, and reliability are prioritised over volume-driven approaches. Organisations planning corporate events and brand activations can explore the company’s event and corporate hire services at:
https://platinumet.co.uk/services/corporate-hire/
About Platinum Executive Travel
Platinum Executive Travel is a UK-based prestige car experience company offering one of the largest collections of supercars and executive vehicles in Britain. With a fleet that includes Rolls-Royce, Bentley, Lamborghini, Land Rover, Platinum Executive Travel provides tailored experiences for weddings, corporate events, VIP occasions, and self-drive hires. Known for reliability, elegance, and outstanding customer service, PET continues to lead the way in luxury motoring.
Press Contact:
Name: Enam Miah
Email: enam@platinumet.co.uk
Phone: +44 7871 514493
Website: www.platinumet.co.uk
Business Address: 1272 Coventry Rd, Yardley, Birmingham, B25 8BS