Leveraging Feedback Loops from Communication Channels

Every message you send gives you feedback. Did the message get delivered? Was it opened? Did the person reply? All this information is valuable. Use it to improve your database. This is a feedback loop.

If a message fails, update the number. If someone never opens your messages, note it. This feedback helps you identify bad numbers. It also shows you who is engaged. Learn from every interaction. This makes your database smarter.

Analyzing Delivery Reports and Bounce Rates

Delivery reports tell you if messages accurate cleaned numbers list from frist database arrived. A "bounce" means a message failed. High bounce rates are a red flag. They mean many of your numbers are bad. Pay close attention to these reports.

Investigate why messages bounce. Is the number wrong? Is the person's inbox full? Use this info to clean your list. Reduce your bounce rate. This improves your communication efficiency. It saves you money too.

Incorporating Customer Service Feedback

Your customer service team talks to people daily. They hear about problems. They get updates from customers. This makes them a goldmine of information. Use their feedback to clean your database.

For example, a customer might call to update their number. Make sure this change is put into the database. If a customer complains about unwanted messages, check their opt-in status. Your customer service team is on the front lines. Their insights are invaluable.